Paper loyalty looks simple, but the work continues long after the card is printed.
Every card has a production cost
A physical loyalty card has to be designed, printed, cut, ordered, delivered and eventually reordered or replaced.
Design and artwork
Printing and cardstock
Cutting / finishing
Ordering and delivery
Reprints and replacement batches
The card may be cheap individually β but the process repeats. Some places spend $250 per month.
Even stamping has maintenance
Paper punch systems create their own small operational workload. Staff have to punch cards, maintain the tools, clean up the waste and keep the physical materials available at the counter.
Staff time for every punch
Paper clippings and cleanup
Punch tools wear and need replacing
Card holders / storage at the counter
Physical materials have to be bought and maintained
Tiny tasks repeated hundreds of times become part of the operating cost.
Cards, holders, punchers and counter storage all need space and upkeep.
And then the cards pile up
Some cards are completed. Some are forgotten. Some are replaced. Others sit unfinished in wallets, drawers or behind the counter.
Old cards accumulate
Unused cards become waste
Customers forget or lose them
Lost cards can mean lost progress
Restarting progress can break the loyalty habit
Lose the card.Lose the progress.Potentially lose the reason to come back.
A lost card does not necessarily mean losing the customer, but it can remove the progress that was encouraging their next visit.
BeeBack helps merchants measure whether loyalty customers return more often, stay active longer and generate greater value β by looking at how behaviour changes over time, not just whether members happen to spend more than non-members.
Loyalty membersNon-members
Illustrative comparison
First-to-second-visit conversion
30-, 60- and 90-day retention
Average visits per customer
Median days between visits
Average active customer lifespan
Estimated customer lifetime value
Churn and reactivation rates
Measure the real effect of loyalty
Do members make a second visit more often?
How much longer do members remain active?
Do members visit more frequently?
What is the difference in estimated lifetime value?
When do non-members usually churn?
Which rewards are associated with higher retention?
BeeBack does not assume loyalty works equally for every business. It helps merchants measure whether it is working for theirs.
Brand-specific example
What can stronger membership engagement look like?
2ΓShopping frequency
3ΓCustomer spend
+10NPS points
Zalando reported that members of its paid Plus program shopped twice as often, spent three times more, and recorded an average Net Promoter Score around 10 points higher than non-members.
Businesses that understand their customers perform differently
2.6Γ
More likely to achieve
significantly higher ROI
.
Companies making intensive use of customer analytics were 2.6 times more likely to report significantly higher ROI than competitors using customer data only sporadically: 45% versus 18%.
3ΓMore likely to achieve above-average turnover growth
9ΓMore likely to outperform in customer loyalty
Cross-industry survey research; association does not prove that analytics alone caused the performance difference.
McKinsey, Five facts: How customer analytics boosts corporate performance.
Stamps, points and rewards update live after every tap.
Design loyalty cards your way
Customise colours, rewards, stamps and layouts to match each business.
Understand what brings customers back
Connect loyalty, visits, spending and customer health in one view.
Have a question?
Curious how BeeBack would work for your business?
Ask us about loyalty, ordering, NFC touchpoints, integrations or analytics.
More ways to enter loyalty
Customers can discover BeeBack through menus, ordering, NFC, QR, reviews, rewards and custom actionsβnot just at the counter.
Different entry points. One connected loyalty journey.
240 pts
Loyalty relationship
One customer profile, points balance and reward journey.
Happy customer
Easier rewards
More relevant experiences
Progress saved
Recognised across visits
Healthy business
More repeat visits
Better customer insight
Measurable retention
Greater customer value
A smoother customer experience can lead to stronger retention, better insight and more valuable relationships.
Join directly
Customers can tap an NFC touchpoint or scan a QR code and join immediately.
Tap to join
Examples
Counter stand
Entrance
Table
Window poster
Receipt
This remains the simplest direct path.
Join while browsing
A customer opens the menu first, then receives a lightweight loyalty invitation during the natural browsing or ordering journey.
Menu opened
Suggested flow
Scan menu
Browse items
Optional loyalty prompt
Continue ordering
The customer came for the menuβnot a membership formβso loyalty becomes a useful next step rather than an interruption.
Do not block menu access behind registration. The invitation should remain optional and low-friction.
QR menus are already familiar to many restaurant customers: 59% of full-service customers in National Restaurant Association research said they would access a menu by QR code, while separate association research found roughly eight in ten adults would likely join a loyalty program at a favourite local restaurant. Industry research β not guaranteed BeeBack results.
Turn dwell time into engagement
While customers wait for a table, order or pickup, BeeBack can surface useful actions without requiring staff to deliver a sales pitch.
Order almost ready
Possible actions
Browse the menu
Join loyalty
Check order progress
Follow social accounts
Enter a giveaway
Leave a review after service
Waiting is already part of the visit. BeeBack turns some of that time into an optional customer moment.
Effectiveness varies by venue and journeyβBeeBack is designed to create another opportunity, not to claim waiting always outperforms the counter.
Earn before joining
Customers can begin accumulating eligible progress in a non-loyalty browser session before creating an account.
240 points earned
Suggested flow
Tap or order as guest
Progress accumulates on this device
Reward gets closer
Customer is invited to save progress
Join loyalty
A browser cookie on this device identifies the guest session. Eligible progress is held server-sideβsame-day for anonymous touchpoint visits, and about 30 days for guest-order rewardsβthen claimed after signup or sign-in on that device. Anonymous activity is not identified across different devices.
After signup, BeeBack merges only activity that can be validly connected to that customer. This is designed to reduce signup friction by letting customers experience value first.
Continue after the review
A customer can arrive through a review prompt, complete the review journey, and then receive an optional invitation to join loyalty or claim a related reward.
Review completed
Suggested flow
Positive customer moment
Review prompt
Google review destination
Optional loyalty invitation
Future visit encouraged
Reviews do not need to be the end of the journey. BeeBack can connect advocacy with the customerβs next visit.
Any review-related reward should be based on completing an honest review action where platform rules allow itβnot on leaving a particular rating.
Turn customer participation into measurable engagement
BeeBack can support custom actions and customer interactions before, during or after a visit. Merchants can use them for community voting, product feedback, competitions, surveys and other actions relevant to their business.
Create your own
Possible actions
Vote for Business of the Year
Choose the next menu item
Give one-question feedback
Pick the next reward
Enter a giveaway
Support a community campaign
Complete a custom merchant action
Nominate a local charity or a community cause
Custom touchpoints let merchants create interactions that fit their own business, community and goals instead of being limited to a fixed loyalty journey.
Organisations are increasingly collecting feedback, but only 33%`successfully act on it, despite 72%` listening more regularly. 74%` of consumers use at least two review platforms.PowerReviews analysis found visitors interacting with customer-generated photos or videos had roughly a 104%` conversion lift supporting participation and 5.7 times more likely to trust a brand.
Results vary by merchant and action. BeeBack measures participation and subsequent customer behaviour rather than assuming every interaction creates value. BeeBack can track participation, reward completion and compare whether customers who engage return more often, remain active longer or generate more value.
DirectMenuWaitingEarn firstReviewCustom
BeeBack measures which entry paths lead to joins, orders and return visitsβso each merchant can learn what actually works for their customers.
PRICING
Simple plans that grow with your business.
Start with digital loyalty, then add ordering, integrations,analytics and customer engagement as you grow.
Package 1
$20/ month
billed on an annual plan
or $25 month-to-month
$25/ month
month-to-month
or $20 / month on an annual plan
Included
βDigital loyalty card
βBasic card designer
βNFC Wand support
βQR Wand / QR touchpoint
βBasic reward designer
βTouchpoint integrations
βBasic analytics
Not included
βPremium card designer β Included in Package 2
βOrder & menu catalogue β Included in Package 2
βAdvanced analytics β Included in Package 2
βMulti-store β Included in Package 2
βPOS integration β Included in Package 2
NFC Wand: +$25
Package 2
$30/ month
billed on an annual plan
or $35 month-to-month
$35/ month
month-to-month
or $30 / month on an annual plan
Everything needed for a more connected loyalty program
Included
βEverything in Package 1
βPremium card designer
βFree NFC Wand
βAdvanced reward designer
βOrder & menu catalogue
βAdvanced analytics
βMulti-store
βPOS integration
Not included
βCustomer engagement toolbox β Included in Package 3
βLoyalty tier system β Included in Package 3
βSMS / push notifications & email β Included in Package 3
βCustom app β Included in Enterprise
βUnlimited locations β Included in Enterprise
Free NFC Wand included
+$10 / month for each additional store
Package 3
$45/ month
billed on an annual plan
or $55 month-to-month
$55/ month
month-to-month
or $45 / month on an annual plan
Included
βEverything in Package 2
βCustomer engagement toolbox
βLoyalty tier system
βSMS, push notifications & email
βFree NFC Wand
βMulti-store
βPOS integration
βAdvanced analytics
Not included
βCustom app β Included in Enterprise
βUnlimited locations β Included in Enterprise
βUnlimited cards β Included in Enterprise
βUnlimited users β Included in Enterprise
βCustom onboarding & support β Included in Enterprise
Free NFC Wand included
+$10 / month for each additional store
Package 4 β Enterprise
Enterprise
Custom pricing
Built for businesses that need a customised BeeBack deployment.
Included
βCustom app
βCustom onboarding & support
βUnlimited locations
βUnlimited cards
βUnlimited users
βCard management & customisation
βCustomer loyalty system
βDatabases & custom analytics
Everything available on request
Custom scope depending on deployment
Feature comparison across BeeBack plans
Feature
Package 1
Package 2
Package 3
Enterprise
Digital loyalty card
β
β
β
Custom
Basic card designer
β
β
β
Custom
Premium card designer
β
β
β
Custom
NFC Wand
+$25
β
β
Custom
QR
β
β
β
Custom
Basic reward designer
β
β
β
Custom
Advanced reward designer
β
β
β
Custom
Order & menu catalogue
β
β
β
Custom
Touchpoint integrations
β
β
β
Custom
Basic analytics
β
β
β
Custom
Advanced analytics
β
β
β
Custom
Multi-store
β
β
β
Custom
POS integration
β
β
β
Custom
Customer engagement toolbox
β
β
β
Custom
Loyalty tier system
β
β
β
Custom
SMS / Push / Email
β
β
β
Custom
Not sure which plan is right?
Start with a measured BeeBack trial.
See what changes in your own customer behaviour before deciding to continue.