72%
More likely to spend with their preferred brand because of its loyalty program.
Deloitte, Reshaping loyalty programs in an era of value seeking
BEELINE INTO BETTER REWARDS
Tap. Collect. Redeem.
Collect rewards and bee rewarded for loyalty for local businesses
No app required. Tap with your phone or scan a QR code.
Customer tapping a phone on a BeeBack NFC loyalty touchpoint at a café.
BeeBack connects the whole visit.
From the first tap to the next visit, BeeBack turns waiting, ordering and collecting into useful customer moments.
How BeeBack works
For customers — tap or scan with NFC or QR
- Tap or scan
- Menu opens
- Join or identify
- Order or collect reward
- Checkout
- Order ready
- Wallet updates
- Come back again
Why customer engagement matters
Loyalty turns occasional visitors into higher-value repeat customers.
Industry research — not guaranteed BeeBack results.
- Join loyalty
- Return more often
- Remain active longer
- Spend more
- Create more value
56%
Say a loyalty program causes them to increase their spending with the brand.
Deloitte, Reshaping loyalty programs in an era of value seeking
5.2×
Average revenue generated relative to loyalty-program cost among surveyed program owners who measure ROI.
Antavo, Global Customer Loyalty Report 2025 (2025)
78%
Are more likely to visit a restaurant where they can earn points , even when another option is more convenient.
National Restaurant Association, Innovations in restaurant loyalty programs
80%
Say they receive more value from a brand because of its loyalty program .
Deloitte, Reshaping loyalty programs in an era of value seeking
Do members remain customers longer?
BeeBack can compare members and non-members to help measure whether loyalty customers return more often, stay active longer and generate greater value. Results vary by merchant and program.
- First-to-second-visit conversion
- 30-, 60- and 90-day retention
- Average visits per customer
- Median days between visits
- Average active customer lifespan
- Estimated customer lifetime value
- Churn and reactivation rates
What can stronger membership engagement look like?
2×
Shopping frequency
3×
Customer spend
+10
NPS points
Zalando reported that members of its paid Plus program shopped twice as often, spent three times more, and recorded an average Net Promoter Score around 10 points higher than non-members.
Zalando paid-membership example; results may not translate directly to cafés, restaurants or free loyalty programs.
Vogue Business, What the new customer loyalty looks like.
2.6×
More likely to achieve significantly higher ROI .
Companies making intensive use of customer analytics were 2.6 times more likely to report significantly higher ROI than competitors using customer data only sporadically: 45% versus 18%.
3×
More likely to achieve above-average turnover growth
9×
More likely to outperform in customer loyalty
Cross-industry survey research; association does not prove that analytics alone caused the performance difference.
McKinsey, Five facts: How customer analytics boosts corporate performance.
Waiting can become a useful customer moment
A customer already holding their phone can move from waiting to engagement in one tap.
- Browse menu
- Join loyalty
- Join waitlist
- Leave a review
- Redeem reward
Customer benefits
One place for your local rewards, orders and favourite businesses.
BeeBack customer wallet showing loyalty cards and rewards for local businesses.
Turn loyalty into an experience
Create playful campaigns, premium membership moments and memorable rewards that keep customers engaged beyond the transaction.
You won 100 bonus points
Instant wins
Give customers a reason to play
Add an optional instant-win moment after a visit or during a quarterly raffle.
Configurable merchant campaign — not something that runs after every transaction automatically.
- Reward the first 100 customers
- Run a launch-week promotion
- Create a quiet-day traffic campaign
Premium membership
Make your best customers feel recognised
Create premium digital cards, membership levels and exclusive benefits for high-value customers.
Optional recognition tiers merchants can activate when useful.
- Early access to new products
- Members-only rewards
- Birthday benefits
- Priority ordering or events
- Recognition for frequent customers
Giveaways and surprises
Keep every visit interesting
Launch limited-time giveaways and surprise rewards directly through loyalty cards and BeeBack touchpoints.
Optional surprise-and-delight campaigns — activate when they fit.
- Scratch card
- Mystery reward
- Lucky purchase
- Birthday draw
- First-X-customers giveaway
- Visit streak reward
Not every visit needs a discount. Sometimes recognition, surprise and a little fun are enough to make the experience memorable.
Beeback help setup everything! Seamless and Immediate!
BeeBack helps businesses set up loyalty, menus using QR and NFC touchpoints, so customers can start with one simple tap or scan immediately!
Click a label to explore how it works Tap a label to learn more
Your menu, ready to go
- Send us your existing menu or PDF.
- We import and organise it for you.
- Customers can open it instantly through QR or NFC.
- Updates can be made without reprinting every touchpoint.
More than a basic QR code
- The QR code can send customers to your chosen destination.
- BeeBack can measure scans and customer engagement.
- Customers can be encouraged to join loyalty before continuing.
- Redirect them to menus, ordering, reviews, offers or another selected link.
One tap, many possibilities
- Place touchpoints at counters, tables, entrances, windows or events.
- Open loyalty, menus, ordering, reviews, social pages or custom links.
- Assign different actions to different touchpoints.
- Update what a touchpoint does without replacing the physical item.
Built to encourage repeat visits
- BeeBack automatically tracks customer progress and reward eligibility.
- Customers receive clear reasons to return.
- Merchants can identify active, at-risk and lapsed customers.
- Loyalty and engagement tools continue working without staff manually managing every visit.
BeeBack handles much of the loyalty experience, while giving your business the tools to encourage and measure repeat visits.
Works around your current setup
- BeeBack supports Square for POS-linked loyalty workflows, and Stripe for payments.
- Additional POS integrations, including Lightspeed, can be added based on merchant demand.
- Keep using your existing point-of-sale workflow.
- BeeBack adds loyalty, engagement and customer insight around it.
A network that helps local businesses grow together
BeeBack can connect complementary businesses, helping customers discover what to do next while local merchants share more repeat traffic.
Coming soon
Future loyalty network tools
Cross-brand discovery and network insights.
Merchant tools
Loyalty and rewards
Points, stamps, visits and campaigns in one place.
NFC and QR touchpoints
Customers tap or scan to check in and open your experience.
Digital menus and ordering
Table, pickup and counter flows from a single menu.
Square and payment integrations
Connect payments to recognise and reward customers.
Customer retention analytics
See what brings people back to your business.
Automatic customer recognition
Match in-store payments to BeeBack members where enabled.
Multi-store support
Run loyalty and ordering across locations.
Coming soon
Future loyalty network tools
Cross-brand discovery and network insights.
See BeeBack in action
All your loyalty cards in one place
Stamps, points and rewards update live after every tap.
Design loyalty cards your way
Customise colours, rewards, stamps and layouts to match each business.
Understand what brings customers back
Connect loyalty, visits, spending and customer health in one view.
Have a question?
Curious how BeeBack would work for your business?
Ask us about loyalty, ordering, NFC touchpoints, integrations or analytics.
More ways to enter loyalty
Customers can discover BeeBack through menus, ordering, NFC, QR, reviews and rewards—not just at the counter.
Different entry points. One connected loyalty journey.
Loyalty relationship
One customer profile, points balance and reward journey.
Happy customer
- Easier rewards
- More relevant experiences
- Progress saved
- Recognised across visits
Healthy business
- More repeat visits
- Better customer insight
- Measurable retention
- Greater customer value
A smoother customer experience can lead to stronger retention, better insight and more valuable relationships.
Join directly
Customers can tap an NFC touchpoint or scan a QR code and join immediately.
Examples
- Counter stand
- Entrance
- Table
- Window poster
- Receipt
This remains the simplest direct path.
Join while browsing
A customer opens the menu first, then receives a lightweight loyalty invitation during the natural browsing or ordering journey.
Suggested flow
- Scan menu
- Browse items
- Optional loyalty prompt
- Continue ordering
The customer came for the menu—not a membership form—so loyalty becomes a useful next step rather than an interruption.
Do not block menu access behind registration. The invitation should remain optional and low-friction.
QR menus are already familiar to many restaurant customers: 59% of full-service customers in National Restaurant Association research said they would access a menu by QR code, while separate association research found roughly eight in ten adults would likely join a loyalty program at a favourite local restaurant. Industry research — not guaranteed BeeBack results.
Turn dwell time into engagement
While customers wait for a table, order or pickup, BeeBack can surface useful actions without requiring staff to deliver a sales pitch.
Possible actions
- Browse the menu
- Join loyalty
- Check order progress
- Follow social accounts
- Enter a giveaway
- Leave a review after service
Waiting is already part of the visit. BeeBack turns some of that time into an optional customer moment.
Effectiveness varies by venue and journey—BeeBack is designed to create another opportunity, not to claim waiting always outperforms the counter.
Earn before joining
Customers can begin accumulating eligible progress in a non-loyalty browser session before creating an account.
Suggested flow
- Tap or order as guest
- Progress accumulates on this device
- Reward gets closer
- Customer is invited to save progress
- Join loyalty
A browser cookie on this device identifies the guest session. Eligible progress is held server-side—same-day for anonymous touchpoint visits, and about 30 days for guest-order rewards—then claimed after signup or sign-in on that device. Anonymous activity is not identified across different devices.
After signup, BeeBack merges only activity that can be validly connected to that customer. This is designed to reduce signup friction by letting customers experience value first.
Continue after the review
A customer can arrive through a review prompt, complete the review journey, and then receive an optional invitation to join loyalty or claim a related reward.
Suggested flow
- Positive customer moment
- Review prompt
- Google review destination
- Optional loyalty invitation
- Future visit encouraged
Reviews do not need to be the end of the journey. BeeBack can connect advocacy with the customer’s next visit.
Any review-related reward should be based on completing an honest review action where platform rules allow it—not on leaving a particular rating.
BeeBack measures which entry paths lead to joins, orders and return visits—so each merchant can learn what actually works for their customers.
Trust and privacy
Secure payments
Payment details are handled by connected payment providers.
No raw card storage
BeeBack does not store raw card numbers.
Business-scoped information
Businesses only access customer information relevant to their own brand.
Customer controls
Customers control their profile, preferences and notifications.
Secure identification
Customer identity and rewards remain brand-scoped and protected.
Make every visit worth coming back for.
BeeBack helps customers tap or scan to order and earn rewards, while businesses set up loyalty, menus and NFC touchpoints in one place.